• ASBMR 2008 Strategic Retreat

     
     
     
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    Washington, DC, USA

    February 28, 2008

    ASBMR Strategic Directions for 2008—2011

    The American Society for Bone and Mineral Research (ASBMR) will focus its efforts over the coming years on five strategic directions. The 2008-2011 ASBMR Strategic Directions outlined below were developed at a Strategic Planning Retreat on February 28, 2008 in Washington, DC, USA. These strategic directions and specific objectives will serve as a roadmap for ASBMR to move forward together in the coming year.

    ASBMR Mission
    The mission of the American Society for Bone and Mineral Research (ASBMR) is to be the premier society in the field of bone and mineral metabolism through promoting excellence in bone and mineral research, fostering integration of clinical and basic science, and facilitating the translation of that science to health care and clinical practice.

    Strategic Initiatives:  

    • Young Investigators – Attract and retain young investigators within the bone and mineral research field and increase their involvement in the Society.
    • Clinical Policy Leadership – Provide a leadership role in identifying, defining and developing strategic plans to address key problems in clinical practice.
    • Advocacy and Education – Develop advocacy and education initiatives to increase public awareness and support for the importance of funding bone research.
    • New Revenue Sources – Identify and secure new revenue sources to diversify and increase revenue.

     Strategic Initiatives and Three-Year Objectives for 2008-2011:

    I. Young Investigators – Attract and retain young investigators within the bone and mineral research field and increase their involvement in the Society. 

    A. By December 31, 2008:

    1. Increase nominations of young investigators to serve on committees and Council through proactive recruitment by Young Investigator Subcommittee.
    2. Complete ASBMR website redesign with Young Investigator Subcommittee input and market its year-round social networking capabilities and programs to members, including possible development of a young investigator hub or main page.
    3. Expand networking opportunities at the Annual Meeting and develop materials of interest to young investigators (e.g. webcast or podcast of grant writing workshop).

     B. By December 31, 2009:

    1. Market the expanded offerings of the website to members and nonmembers, emphasizing social networking, information and programs of interest to young investigators (e.g. Primer, webcasts, Flash presentations)
    2. Survey young investigators to gain a sense of how involved they feel in the Society and identify programs and materials the Society could offer that could address young investigator retention and engagement. Involve the Membership Development and Young Investigator Subcommittee to gain valuable insights.
    3. Using information gleaned by the survey, complete a full marketing plan around young investigators programs (i.e., awards programs, travel grants, mentorship/networking opportunities, website functionality, etc.) and increase young investigator involvement in the Society (e.g., nominations to volunteer positions, committees, reviewers, etc.).

     C. By December 31, 2010:

    1. Continue to expand offerings and outreach to young investigators (e.g., networking opportunities at the ASBMR meetings, online resources via the website, travel and awards programs)
    2. Continue to expand young investigator involvement in the Society (e.g. retention and engagement campaigns, nomination drives)
    3. Recruit more young investigator members to the Society by soliciting and marketing to them at other society meetings and through other print and web-based publications and channels.

    II. Clinical Policy Leadership – Provide leadership role in identifying, defining and developing strategic plans to address key problems in clinical practice.

    A. By December 31, 2008:

    1. 1. Take a leadership role in identifying, defining and developing strategic plans to address key problems in clinical practice, including Osteoporosis Performance Measures, WHO Fracture Risk Assessment (FRAX) Tool, Bisphosphonate-Associated Osteonecrosis of the Jaw (ONJ), DXA Reimbursement, as well as any new issues that arise.
    2. Identify and develop formal mechanisms, processes and procedures to allow the Society to identify, define and develop strategic plans to address key problems in clinical practice. Consider which unit(s) within the Society would carry out these responsibilities (i.e., committees, task force, Council). Assess if the Society has the appropriate resources in place to take on such undertakings.

    B. By December 31, 2009:

    1. Take a leadership role in identifying, defining and developing strategic plans to address key problems in clinical practice
    2. Implement formal mechanisms, processes and procedures to allow the Society to identify, define and develop strategic plans to address key problems in clinical practice.
    3. Develop ways to use the ASBMR website to communicate professional practice issues to members, health care providers, clinical practices and the public.

    C. By December 31, 2010:

    • Take a leadership role in identifying, defining and developing strategic plans to address key problems in clinical practice.

    III. Advocacy and Education – Develop advocacy and education initiatives to increase public awareness and support for the importance of funding bone research.

    A. By December 31, 2008:

    1. Hold the “ Summit for a National Action Plan for Bone Health”  to implement the vision called for in the 2004 “Bone Health and Osteoporosis: A Report of the Surgeon General.
    2. Work with Bone Coalition Partners and other organizations to increase U.S. Congress/NIH awareness of the importance of bone and mineral research funding. Highlight the prevalence and cost of hip fractures as a compelling case for investment, providing to the U.S. Congress written and oral testimony, and NIH Policy Guidance Report Language on bone and mineral related diseases, hip fractures and the need for increased research funding
    3. With the launch of the new ASBMR website, establish online communities geared toward building awareness, educating members on the importance of advocating for bone research at the local level, and serving as a resource for materials (i.e., brochures, slide kits, letters to congress etc.) that can be used in local advocacy endeavors. Increase membership presentations to the public (i.e., rotary clubs, local groups, universities, etc.).

    B. By December 31, 2009:

    1. Work with partner organizations on priorities established at the 2008 “ Summit for a National Action Plan for Bone Health .”
    2. Develop educational materials (i.e., slideshows, talking points, brochures, etc.) available to physicians, healthcare professionals and researchers to promote funding for bone research within their communities.
    3. Continue to work with Bone Coalition partners and other organizations to increase U.S. Congress awareness of the importance of scientific research funding, specifically bone and mineral research, with activities to include submitting written and oral testimony to the U.S. Congress, holding a Hill Briefing and Lobby Day.

    C. By December 31, 2010:

    1. Continue to work with Bone Coalition Partners and other organizations to increase U.S. Congress awareness of the importance of scientific research funding and specifically bone and mineral research.
    2. Continue to educate members on the importance of being advocates for scientific research at the local level. Expand online communities and resource materials, increase member responses to legislative alerts.
    3. Implement education program for physicians, healthcare professionals and researchers, training them on how to promote the importance of bone research in their communities.

    IV. New Revenue Sources – Identify and secure new revenue sources to diversify and increase revenue.

    A. By December 31, 2008:

    1. Conduct an evaluation of ASBMR publications to evaluate options to increase revenue, reach and impact. Evaluate and revise publications pricing structures and marketing for institutional subscriptions, reprints, permissions, translations and article-based and print-on-demand publishing.
    2. Enhance and promote opportunities for corporate sponsorships and philanthropic giving.
    3. Explore feasibility of an ASBMR foundation that would expand avenues for philanthropic gifts.

    B. By December 31, 2009:

    1. Explore feasibility of recommendations from publications evaluation and begin implementation. Implement new publications fees and royalties, including royalty revenues, new institutional subscription rates, repurposed content and print-on-demand model for fees.
    2. Continue feasibility study on the creation of an ASBMR sister foundation.
    3. Develop sponsored communications including webcasts, podcasts and webinars.

    C. By December 31, 2010:

    1. Explore the feasibility of and implement ASBMR Major Gifts and Planned Gifts Programs.
    2. Expand sponsored webcasts, podcasts and webinars.
    3. Implement recommendations from publications evaluation.