When a Reporter Calls: How to Communicate Your Research to the News Media
Date: August 31, 2011
A phone call from a news reporter can spur fear or anxiety. Yet such a call can just as easily be an opportunity for researchers to communicate the meaning of their work to new and important audiences. Join Carol Schadelbauer of Burness Communications on Sunday, September 18th, 1:30pm-2:30pm, in Room 32AB, as she demonstrates the power of message and storytelling in talking with reporters and others. Using interactive exercises and video clips of actual interviews, attendees will explore how to be memorable in any setting, and in particular with the media.