Head-turning Campaign Includes Bone Disorders
Date: December 11, 2013
Pro Infirmis, a European advocacy group for disabled individuals celebrated International Day of Persons With Disabilities with a head-turning campaign. Enlisting the help of a Zurich artist, they resculpted a store's mannequins into the shapes of famous individuals with scoliosis, brittle bone disease and missing limbs. The campaign’s call to action, "Because who is perfect? Get closer," is depicted in the group’s moving short film. Watch it here.