When a Reporter Calls: How Can You Be Memorable when Presenting your Science?
Date: September 29, 2011
A phone call from a news reporter can spur fear or anxiety. Yet such a call can just as easily be an opportunity for researchers to communicate the meaning of their work to new and important audiences. At a special session in San Diego last month, Carol Schadelbauer of Burness Communications demonstrated to Annual Meeting attendees the power of message and storytelling in talking with reporters and others. Click here to see 12 tips on how to be memorable when presenting your science to the media.