Lace Up Your White Sneakers and Join ASBMR to Take Action for Bone Health
Using white sneakers as a symbol of a healthy lifestyle, ASBMR brings together clinicians, clinical investigators, and translational scientists to lead innovation in bone health and empower individuals, organizations, and communities to take visible, collective action.
Why Bone Health Matters
Osteoporosis is a serious, and often overlooked, global public health issue. Each year, the disease is responsible for an estimated two million broken bones, yet nearly 80% of older Americans who experience a fracture are neither tested nor treated for osteoporosis (Bone Health & Osteoporosis Foundation, n.d.). A fracture due to osteoporosis occurs every 20 seconds (International Osteoporosis Foundation, 2019).
The risk is significant across genders:
- A man is more likely to break a bone due to osteoporosis than to develop prostate cancer (Bone Health & Osteoporosis Foundation, n.d.).
- After age 50, 1 in 2 women and 1 in 5 men will suffer a fracture in their remaining lifetime (International Osteoporosis Foundation, 2024).
Despite these realities, osteoporosis frequently goes undiagnosed until a fracture occurs. The White Sneaker Campaign aims to change that through awareness, early action, and community engagement.
Join the Movement During Osteoporosis Awareness Month
White sneakers serve as a simple, unifying symbol of movement - representing the everyday action we can all take to support strong bones and lifelong musculoskeletal health. By engaging your friends, family, and neighbors, in the White Sneakers campaign you can help ASBMR raise awareness about osteoporosis and bone health.
How to Join Us
- Host a White Sneakers Day - White Sneakers Day is an opportunity to bring the campaign to life in your own community. Whether at work, in a clinic, at a gym, or online, hosting a White Sneakers Day in your lab, with your colleagues, or in other social groups, can spark conversations about osteoporosis and inspires other to take bone health seriously.
- Make a donation to the White Sneakers campaign - When you donate to the ASBMR White Sneakers Campaign, you’re investing directly in the scientists and investigators working to prevent fractures, improve diagnosis, and advance treatment for osteoporosis and related conditions. Your support accelerates research, strengthens awareness efforts, and helps ensure more people receive the care they need—before fractures occur. Every step forward is possible because of donors like you.
- Participate in the White Sneakers Challenge - Getting involved is easy - and impactful:
- Wear white sneakers as a symbol of your commitment to bone health.
- Share a photo or video on social media showing how you choose to move your body.
- Tag others to join the challenge and keep the momentum going.
- Encourage peers to donate to the ASBMR White Sneaker Campaign.
- Create your own White Sneakers Challenge using movement of any kind—walking goals, dancing, storytelling, or fitness milestones—and invite others to participate or donate.
- Share a photo of your white sneakers and tag @asbmr to join the movement.
- Make a donation to support the White Sneakers Campaign.
We've Made it Easy to Participate
The ASBMR White Sneakers Toolkit is designed to make it easy for you to bring the campaign to life within in your own communities.
Social Media Templates
- Jumpstart online engagement with customizable social posts that are ready to share on Instagram, LinkedIn, and Facebook:
Email Templates for Outreach to Your Network
Printable Sticker Sheet
Let’s Get Social
Help amplify the movement by nominating a peer to participate. Share and tag them in your posts, and invite them to tell their story by answering: “Why does bone health matter to me?”
Together, we can make bone health visible and impossible to ignore.
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